Vinzent Britz Art Direction
I'm a Berlin based freelance art director. I focus on motion graphics and corporate. At UdK Berlin, I teach as a lecturer. I founded Selam X Studio and Random Collective.
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Puma

PUMA

 

 

PUMA RS0 LAUNCH EVENT

With Selam X Lucas Gutierrez and me created an installation of six translucent panels displaying animated video content created by us with tools like Cinema4D, After Effects and Unity3D. Art Direction and animation by Lucas Gutierrez and me for Selam X.

Client: PUMA, Highsnobiety & BAM Berlin

 
 
Photo © BAM Berlin

Photo © BAM Berlin

Photo © BAM Berlin

Photo © BAM Berlin

Photo © BAM Berlin

Photo © BAM Berlin

The video content is a mix of timebased and realtime animations featuring the PUMA RS0 shoe in various abstract styles.
We did a photogrammetry scan on the shoe to work with it in 3D and further process it into different animations.

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