good habits final logo

For the furniture brand Good Habits founded by the Berlin based carpenter and designer Bastian Thürich, I design the Logo and design language.

In the first phase of the project, I sketched three different logo variants. After discussing and pondering the drafts, we chose one to continue with and finalize in the second phase.


Variant I

Variant II


Variant III

The final variant consisting of the initial letters of the brand. The logo uses a clear symmetry and can be used in combination with the word mark or as signet, only.