creative footprint final logo
 
 

The Creative Footprint is a non-profit initiative that measures and indexes urban creative space.
I design the Logo and design language.

 
 
 

THE PROCESS

 

During the design phase I came up with various different visual directions and logo proposals, mainly focussing on the initials of the Creative Footprint as well as reflecting the urban and creative attributes of the project.

 
 

Variant II

Variant I

Screen Shot 2017-10-05 at 13.45.22.png
Screen Shot 2017-10-05 at 13.45.11.png
 

Variant III

Screen Shot 2017-10-05 at 13.44.51.png

VARIANT IV

Screen Shot 2017-10-05 at 13.44.37.png

VARIANT V

Screen Shot 2017-10-05 at 13.44.44.png
 

Final Signet
 

The final signet is based on the initials C anf F and reduced to minimal geometric shapes. It reminds on the birdseye-view of an urban space and has a high memorability. 

clients_creativefootprint.png
 
 

MODULAR SYSTEM

To represent the different categories, years and other attributes of the Creative Footprint the logo had to be flexible and modular.

 
Screen Shot 2017-10-05 at 14.12.08.png
 
 

FLEXIBILITY

I created a system that could reflect the specific information of each event.

Screen Shot 2017-10-05 at 14.12.32.png