The Creative Footprint is a non-profit initiative that measures and indexes urban creative space.
I design the Logo and design language.
During the design phase I came up with various different visual directions and logo proposals, mainly focussing on the initials of the Creative Footprint as well as reflecting the urban and creative attributes of the project.
The final signet is based on the initials C anf F and reduced to minimal geometric shapes. It reminds on the birdseye-view of an urban space and has a high memorability.
To represent the different categories, years and other attributes of the Creative Footprint the logo had to be flexible and modular.
I created a system that could reflect the specific information of each event.